Originally, I was planning to create one case study for Marketing Coach Colin Scotland, but I was delighted when he asked me for three more.
I had the pleasure of interviewing four of his clients to find out what they loved most about Colin’s services and the impact working with him has made on their businesses.
The key to these interviews is to gain insight into the challenge the client was facing, the solution Colin offered them, and the results they’ve had since working with him.
From the interviews, I got some amazing quotes that help me build the case studies. From their results, it was all about finding the WOW factor, that impressive and eye-catching result that will demonstrate to others why Colin is so great to work with.
Once I’d written the case study and it was signed off by both Colin and his client, I created a designed PDF for Colin to share with his network.
The beauty of these assets is how much they can be repurposed. Timeless quotes and results can be shared across all of Colin’s marketing channels, using social proof to convert new clients.