Should you use a website copywriter?

Whether it’s to improve your existing website or for a flash new one, it’s worth investing in a website copywriter, and here’s why…

When it comes to your website you probably already know how important it is. It’s your shop window. It’s where people find out who you are, what you do, and why they should buy from you. That’s why you want it to look good, right?

Yet despite knowing this you may choose to write your website copy yourself. You will pay thousands for the design and build of your website, then write copy that doesn’t convert your website visitors to sales.

Beyond how it looks, have you considered that the copy is actually the most important element of your website? You want it to bring in the leads and sales you expect from the amount of traffic you push to it. Could you be paying good money on marketing to drive people to a website that doesn’t convert?

Whether you’ve got an existing website or are looking at getting a new one, there are huge benefits to hiring a website copywriter.

The benefits of a website copywriter.

There are several, huge benefits to getting a professional copywriter to write your website. All of which means a greater return on investment for you! Here are some of those benefits:

• A copywriter is skilled in writing persuasive copy that converts website visitors into sales.
• They know it’s more important to talk about the benefits than the features of your services/products.
• They know that your website isn’t about you, it’s about your audience and what problem you solve for them.
• They know how to write so your website connects with your audience’s emotions- people make their buying decisions based on emotion after all.
• They understand a website is there to direct the visitor to an action- buy, sign up, enquire.
• They will write optimised copy that will help your rankings in search engines (SEO).
• They will save you so much time not having to write the copy yourself.
• They know how to write good website copy that will get you amazing results.

There’s no question you know your business better than anyone, but when it comes to copy for your website, do you really know what’s best?

Websites can be an expensive investment for a business, so saving on the cost of copy can seem like a good call, but not only is hiring a website copywriter going to save your precious time, it will get you results that are worth that investment.

Thinking of hiring a website copywriter? Get in touch, let’s talk about how I can help you.