Copywriters are professionals who work with words in order to promote products, services, or ideas, and more importantly, spark action from the reader.
They can help bring your brand into focus by writing sales pages, website content, blog posts, email newsletters, and more. The benefits of investing in great copywriting include increased conversion rates and generating more revenue for the company.
As a business owner, you may feel you’re more than capable of writing about your own products or services, and you’re probably not wrong in terms of the features that your products or services offer – after all, you know them better than anyone.
However, do you know how to talk to your audience? How to turn your features into benefits? How to write persuasive copy that converts the reader into action?
If you’re spending money on your marketing only to find those juicy leads are dropping off as soon as they reach your website or sales page, then it’s more than likely that your copy isn’t doing its job.
It should be clear what problem your product or service solves, why you’re the best choice on the market, and the wonderful benefits to your customer when they choose you! Of course, all this needs to be followed by a clear call to action – buy now, enquire, book!
Quite often the benefits of copywriting can be overlooked by a business. You will spend thousands on a new flashy website, but you’ll not invest in the copy to make sure your website actually does its job – converts your customers!
Good copy will lead to increased sales – that’s why it’s so important to find the right words.
