I was asked to provide website copywriting for Tecflair, an Intelligent Cloud Optimisation business.
The job included re-writing their home page and providing new copy for their 80/20 Toolbox page.
Looking at their target audience I knew one of the main pain points would be frustration at their current cloud systems, so wanted the copy to reflect Tecflair as their solution to this problem.
What was also important was to keep the copy jargon-free and easy to understand. Often this is a huge benefit to using a copywriter, for companies who use more technical language a copywriter can help you write copy that doesn’t confuse your audience.
For me, learning about the product and producing relatable copy is part of the process. I do thorough research to make sure your copy is accurate and uses the right language for your target audience.