If you’re looking to hire a copywriter, you’re no doubt wondering how much it’s going to cost you. The first point is not to consider it a cost but an investment. Copywriting aims to drive sales, so the return on investment will be more than worth it if done right.
If your wondering how much does it cost to hire a copywriter, then you’re probably in the thought process of:
If you’re hiring a copywriter, you’re paying for a skillset. The ability to write compelling copy that drives people to action.
There is a process to writing great copy. Your copywriter will get to know and understand your product/service, and the audience you are aiming to serve. They will seek out those benefits from buying from you and write persuasively to encourage sales.
The cost varies depending on the level of experience the copywriter has. Also, the type of copy, e.g. website, emails, case studies, and the size of the copywriting project.
In most cases, you will never be charged by the word for copywriting, why? Because unlike content writing, copywriting is not about writing to a set amount of words. It’s about concise and compelling copy and is to the point. If a copywriter charged by the word they wouldn’t make any money!
On average, an hourly rate for a copywriter can fall between £30-£100+ per hour, depending on experience. You can expect day rates to fall between £240-£800+, again depending on the copywriter’s experience.
Most often, a copywriter will cost per project, especially if it’s just a one off. Factors such as estimated time, complexity, research, meetings, 3rd party involvement, and skill-level will be considered.
Once you’ve accepted the quote, you may pay a deposit before they start work, especially if it’s a new relationship. This is standard and covers the copywriter in case work is cancelled once they’ve already spent time on it.
As with any service, going with the cheaper option is not always better. An inexperienced copywriter may not give you the best results. The same applies if you use freelance networks such as Upwork. You may pay less, but you often get what you pay for and will spend more, in the long run, fixing poor copy.
As mentioned at the beginning of this post, the key thing to remember when hiring a copywriter is to consider it an investment.
How much does a sale mean to you? If you’re quoted £500 to write your sales page, how much do you need to sell to make that money back? If you’re selling high value, that initial investment to create more sales is extremely worth it.
It’s key to remember that a copywriter is trained to write copy that converts, so as tempting as it can be to write it yourself, that investment in a good copywriter will be worth it.
