I was asked to provide website copywriting services for Interior Designer, Zara Christie based in Hampshire.
The copy needed to be optimised for selected keywords to help with search engine optimisation (SEO).
The website needed to engage the target audience. It needed to clearly define Zara Christie as the Interior Designer for high-end and luxury interior and outdoor living design.
I needed to produce quality copy that was well-optimised, yet minimal and in keeping with the minimalist website.
I loved how creative I could be with this copy. To shine through the quality of service and draw on the reader’s emotions.
When it comes to your home, it’s a very personal journey. I wanted the audience to feel that Zara understood their needs, dreams, and visions. The copy was written to help gain trust in Zara’s expertise, so they felt confident to book a consultation and start their journey.