This is a great example of how print copywriting can showcase a destination. From 2015-2020 I wrote the copy for the Southampton Pocket Guide, a destination publication created to inspire reasons to visit and stay in the city.
This annual guide was independently created, designed, and published by The Marketing Collective, and I feel so honoured to have been part of its 10-year lifespan.
Each year the copy reflected themes for the year and big events in the city. Packed with itineraries and reasons to visit. Over the years the copy focus would develop, breaking down to target groups such as families, couples, people visiting on business.
It also focused on different areas of the city, so you could make the most of the area you were staying in.
Being a pocked guide it was important the copy was concise and punchy, with clear tips and inspiration for city visitors.