I was commissioned by Head45, a digital marketing agency, to complete the web copywriting for a new website they were building for their dentistry client.
The client had started to write it themselves, but it was a large site and would benefit from a dedicated copywriter.
The website needed to provide the patient with relevant information as well as establish Complete Smiles as their solution. Some copy had been provided but needed to be re-written to ensure it was fresh and unique, while other pages needed copy in full.
I wrote the copy to ensure it established Complete Smiles as experts in dentistry. Using language to gain trust and provide solutions to their target audience with clear calls to action.
This was a large site that involved a great amount of research. One that proves I don’t need to be an expert on the subject to write great copy!