Writing an email nurture sequence for an American designer.
I had the pleasure of working with LA fashion designer Angeline Jeanette as she launched her new fashion brand, Coastal Femme.
From our first call, I knew Angeline was going to be wonderful to work with. Her new fashion brand was due to be launched soon, and she needed an email sequence to build her audience and create a relationship with them.
I wrote her a 10-email sequence designed to build rapport with her audience and nurture a trusting relationship with them.
With a 10% discount as the hook for signing up. The sequence takes them on a journey to get to know Angeline and her brand and connect with their inner femme.
After nurturing the relationship, the sequence invites them to look closer at Coastal Femme clothing. Is also encourages them to use their 10% discount.
The key to this was to make sure the Coastal Femme brand shone throughout. The language used had to be fitting to the brand and target audience.
Being from England, writing for a trendy SoCal brand was a fun challenge. I was not used to using terms such as “babe”, but this is the beauty of what I do.
By getting to know Angelina and her style, I was able to recreate her exact style throughout this email sequence.
Contact me about email sequences for your business.