This was a great job blog copywriting for LA fashion designer, Angeline Jeanette, I wrote a blog for her new fashion brand, Coastal Femme.
As part of my work with Angelina, she asked me to write a blog post that was aimed at locals giving the insider scoop on the best beaches in Southern California.
It needed to be less of a destination/tourism blog, and more secret hot spots away from the usual tourist traps.
What I loved about this was learning the lingo to use to make sure the blog was authentically Coastal Femme and in touch with the target audience.
It’s a great example of creating copy that fits with the brand and audience, which as a copywriter it’s my job to make sure your copy is authentic to you.
Find out more about my blog copywriting services.