I was commissioned to write the copy for Catherine Ha’s new homepage and the landing page for her new Confidence Course.
Originally from Vietnam, Catherine went to the USA to study as a student. Creating a blog to share her experience, struggles, and successes throughout her journey, Catherine has been busy creating an online course to help students from all over the world fulfill their dreams of studying in America.
When writing Catherine’s copy it was important to build a rapport between Catherine and her target audience, young students that are feeling anxious about pursuing their studies in America.
Catherine has been in their shoes, her knowledge can help them bridge the gap so their experience of a new life in America can be as smooth as possible.
I thoroughly enjoyed working with Catherine and helping her desire to help others jump off the page.