Copywriting for print requires a different style of writing compared to digital copywriting. See how from 2016, I provided copywriting for the Test Valley Visitor Guide, becoming the Feature Editor for 2019-2021.
Working with Test Valley Borough Council, the guide is designed and published by The Marketing Collective, with a Pocket Guide version also being created and an A5 version produced in 2021.
This annual guide shows visitors to the area the best places to stay, explore, eat, and drink while enjoying this stunning part of Hampshire.
What I love about writing the copy for this publication is using words to help the beauty of the area jump off the page. It really is a special place to visit, so the copy is written to reflect its unique offering.
Copywriting for print requires a different style from digital copywriting. Its intention is to capture the audience and use a storytelling style to encourage them to read more.
I’m often asked to write Advertorials for advertisers in the publication wishing to place a more inviting advert to showcase their venue. This requires copywriting that evokes emotions and desires to take action off the page.
Take a look at some of my favourite issues:
2021 Test Valley Visitor Guide
2020 Test Valley Visitor Guide
2019 Test Valley Visitor Guide
Contact me if you’d like to discuss copywriting for print or publication.